Agent of Progress Research Project History

The initial objective of the Agent of Progress Research Project, when it began in 1974, was to determine what sales professionals needed to KNOW to maximize their results. This initial purpose then expanded into the question of what communications, marketing and sales skills did sales professionals need to have to achieve their economic potentials. These fundamental questions led to the related question as to whether a training program could be created for sales professionals that would enable them to more efficiently convert prospects into buyers in order to achieve their financial objectives.

Early findings of the research indicated that sales professionals would not achieve desired sales results in an efficient manner, if they continued to lose prospects because of ineffective communications methods, and to lose revenues to ineffective prospect and self-brain function management.

These questions and related findings led to the development of brain function management models and communications principals and rules that formed the basis for a communication, marketing, and sales system, that could be taught to both inexperienced sales personnel and experienced sales professionals, to increase their effectiveness. In 1974, after 3 years of preliminary research, a sales training program pilot project was initiated for experienced life insurance agents.

The successful outcome of the initial pilot project led to a 30-year project training approximately 400 individuals with varied financial services industry knowledge and experience for financial consulting careers. During this time period, these individuals trained in the Agent of Progress System Communication, Marketing, and Sales System set sales records in the life insurance industry, commercial banking, and the investment advisory industry. The data that was gathered from the thousands of marketing and sales interactions with prospects and clients led to the development of the Agent of Progress System Communication, Marketing, and Sales System Training Program.

During the clinical trials phase of the Agent of Progress System Research Project, a training program was developed to provide inexperienced and experienced marketing and sales personnel access to a proven brain function management system that could be modified and applied to any less-to-more transaction among human beings, including advertising, marketing, sales, and education applications. Initially, the research project studied sales professionals’ marketing and sales methods, or lack thereof, and researched brain function management procedures that would enable sales personnel to convert a higher percentage of qualified prospects to clients.

The research project then identified the most efficient communications, marketing, and sales processes that could be organized and made available to sales personnel that provided sufficient flexibility to fit their individual needs. Special revenue enhancement programs for business owners, insurance agencies, banks, and investment advisors were developed to support consultants providing services and products to advertising, marketing, and sales organizations with differentiation and a unique value proposition.

The Agent of Progress System is a brain function management system that is a transformational communication, advertising, marketing, and sales technology that was developed from the functional realities of human anatomy and physiology. The AOP System generates sales from analytical prospects that existing marketing and sales systems fail to move.

The majority of sales of discretionary products and services are made to amiable prospects that comprise 16% of the global population. Analytical prospects comprise 86% of the global population. A sale to only 1 of the 6 available analytical prospects doubles traditional sales revenues. The system is scalable and exhibits nearly universal applicability to discretionary products and services markets.

The AOP System is a brain function management system that integrates fundamental realities of human anatomy and physiology to manage prospects’ engagement and conversion processes. The system has multiple uses in the fields of global communication, advertising, marketing, sales, and education.

The implementation phase of the Agent of Progress System research delivered a communications, marketing, and sales system for use by business owners, and by marketing and sales personnel. The implementation phase of the Agent of Progress Research Project accumulated revenue enhancement data from business owners, sales personnel, and other research project participants for more than 30 years.

The data was analyzed, and findings were utilized to create Agent of Progress System Training Programs. Hundreds of individuals participated in Agent of Progress System training programs. Trainees also participated in case study seminars and were granted access to supporting procedural manuals and materials provided continuing support to participating individuals and organizations.

During this phase, a sales organization composed of 75 specially trained financial consultants provided some financial planning program, service, or product to more than 70,000 business owners and other productive individuals. The consultants and their clients provided data to the research project. Information gathered during the multi-year implementation phase of the communications, marketing and sales system was used to create one of the largest databases in existence on the management of consultants’ and their prospects’ and clients’ sales cycle brain function.

More than 80% of the sales professionals who participated in the Agent of Progress System training programs doubled their revenues. The objective of the initial research had been to help sales professionals maximize the efficiency, control, and safety of their marketing and sales interactions with their prospects and clients had been achieved.

Data concerning sales professionals’ and business owners’ Great Recession-related losses of sales revenues and their resulting fears regarding economic survival indicated to the Agent of Progress System Research Project that a New Competitive Order had been initiated, and that new and more effective methods of communication, marketing, and sales needed to be developed around proven principles.

Post-Great Recession, New Competitive Order, with its disruptive velocity of change with globalization, big data, internet of things, and virtual intelligence, requires more effective communication, marketing, and sales interactions with human beings.

The Agent of Progress System Research Project recognized that all human beings have the same brain anatomy and brain physiology. This fundamental finding has been instrumental in creating the Agent of Progress Communication, Marketing, and Sales System.

Consultants and sales professionals interested in participating in the Agent of Progress System Training Program can request additional information regarding Agent of Progress System Research Project and Agent of Progress System Training Program schedule by emailing: